Quick answer
Package the guest outcome rather than software access: an approved invitation, a maintained wedding website, function-specific reply coordination and clearly scoped hospitality support. Planno includes Wedence Signature per wedding; the planner should price its own setup, communication and coordination work separately and transparently.
Key takeaways
- Product capabilities and your agency's managed service are different inclusions.
- Define guest volume, functions, revisions and responsibility before quoting.
- Show families the guest experience and explain who will perform each task.
Families buy a service they can understand
A family rarely asks for a per-function data model or a planner portfolio dashboard. It asks whether relatives will receive the right invitation, whether someone will know who is attending and whether guests will have clear instructions. A strong package translates technology into those outcomes. It also tells the client which work the agency will perform and what the family still needs to approve.
Planno includes a Wedence Signature experience for each wedding under the published offer. That gives an agency a guest-facing product foundation: invitation and website, function replies, group links, WhatsApp communications and wedding-day tools. The business opportunity is to wrap an honestly scoped planning service around that foundation. Do not imply that buying the platform automatically supplies unlimited coordinator labour or a dedicated guest helpdesk.
Separate platform capability from agency work
The product can provide the invitation journey; your team may prepare the information and coordinate approvals. The product can collect replies; your service may review unclear answers and speak with family contacts. The product can support room allocation; your team may coordinate the hotel and family's decisions. These are complementary responsibilities, but they should be described separately in the proposal.
A client who understands the boundary is less likely to assume every feature comes with unlimited personal assistance. Explain what happens when guests answer outside the digital process, when the family submits late additions and when accommodation changes after a cutoff. Good package design prevents those situations from becoming disputes about what complete guest management was supposed to mean.
Define the scope before choosing a price
Record guest volume, functions, invitation groups, family decision contacts, data condition and hospitality requirements. A clean list for 150 local guests is different from several overlapping family spreadsheets for a destination wedding. The work depends on complexity as well as size. Ask whether the family wants setup only, RSVP coordination or a managed arrival desk, then cost the actual staffing required.
The current Planno inclusion states up to 1,000 guests per wedding. Requirements beyond the published limit should be confirmed directly before quoting. Also clarify any usage or support terms relevant to the planned service. Do not turn an article's general package outline into a promise that every request fits the standard product purchase.
A three-level service framework
Use service levels to describe responsibilities rather than to invent different Planno product plans. The following framework is an agency template. Your business decides the final inclusions and prices, while the underlying product capabilities remain subject to the current offer and agreement. Make that distinction clear in the proposal.
| Agency service level | Example work your team performs | Client responsibilities |
|---|---|---|
| Setup and launch | Prepare approved invitation information and publish the guest journey | Supply clean inputs and approve content |
| RSVP coordination | Review replies, manage clarification and prepare function-count reviews | Confirm household decisions and unresolved guests |
| Hospitality coordination | Coordinate rooming and arrivals within an agreed scope | Approve allocations and commercial exceptions |
Do not name a package fully managed unless your staffing and service terms support that promise. State response hours, channels and the point of contact where relevant. If you provide an on-site desk, explain staffing and timing. If you provide remote coordination only, say so plainly. The strongest value package is one whose delivery team can recognise the work it has agreed to do.
Cost the product and the people
Planno currently publishes ₹7,999 for one wedding or ₹59,999 for ten. The exact pack average is ₹5,999.90 per wedding. Those figures help estimate the product component, but your package also needs staff preparation, family reviews, communication, corrections and any on-site service. Confirm commercial terms and taxes before using the figures in a formal quotation.
Estimate your team's hours by workstream using prior weddings or a pilot. Add other actual service costs and apply the agency's pricing method. Avoid calling the difference between your selling price and the product price profit if it excludes labour and overhead. Our ROI worksheet explains how to distinguish released capacity from actual financial results. Accurate costing supports a package you can keep delivering well.
Show the guest experience during the proposal
Demonstrate a sample Wedence wedding site and walk through the functions a guest would see. Show how a family can think about separate attendance for the sangeet and reception. Explain that delivery or read signals are not attendance confirmation. The goal is to make the service tangible without turning the meeting into a tour of every internal planner screen.
Then explain the family approval process. Who checks names and venues? Who resolves duplicate households? Who approves the final catering commitment? These steps are part of a professional guest service. Presenting them early helps families understand why the agency requests information and deadlines instead of assuming everything happens automatically once an invitation is shared.
Use proposal wording that describes work
An adaptable scope statement is: We will prepare your approved digital invitation and wedding website, configure the agreed invitation groups, coordinate function-specific RSVP reviews and provide guest instructions through the agreed channels. The family will supply and approve the guest list, resolve relationship-sensitive decisions and approve vendor commitments. Hospitality and on-site services are included only as listed in this proposal.
Adapt the wording to what you actually deliver. Add the guest and function scope, review rounds, deadlines, named contacts and change procedure. Do not copy a template into a contract without the appropriate business review. A clear commercial document should match the product offer, your staffing plan and the family's expectations.
Establish a change policy
Guest additions, new functions and revised hospitality requirements can change the workload. Define which corrections fall within the original service and which require a revised scope. The policy should be understandable before the family needs it. Avoid surprising clients with an extra charge after doing work that you never explained would be outside the agreement.
For changes affecting vendors, keep approval separate from the platform update. A new room request, a changed meal count or a late transport arrangement may create a commercial commitment. Confirm that commitment with the authorised people before communicating it as final. The Planno–Wedence ecosystem supports continuity, but the planner still owns the service handovers and decisions.
Build the package around a repeatable process
Create a launch checklist, an RSVP review routine, a hospitality handover and a final wedding-day briefing. Assign a person to each workstream and keep the family informed about the next required approval. A repeatable package is easier to explain in sales and easier to deliver when the season becomes busy. It also gives you evidence for improving the quote on the next wedding.
After delivery, review the hours, guest questions, late changes and client feedback. Use those observations to refine the scope rather than promising an unsupported increase in revenue. Planno is a strong foundation for agencies wanting a visible guest service connected to their business workspace. Request a demo, explore Wedence, and design a package your client understands and your team can fulfil confidently.
Planno brings your enquiries, client weddings, vendors, payments and team together, with per-function RSVP and WhatsApp invites for every couple. Free for 2 months.
Try Planno freeFrequently asked questions
The published Planno pricing page says planners can decide how to package the included invitation and RSVP experience. Price your own coordination work transparently and confirm the current product terms.